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Who had the better brushes Leonardo or
Michelangelo?
published by ASA Photography http://www.asaphotography.com
Ordinary photos of dull subjects do actually sell, but the
dramatic shots generally have an unusual element that makes them stand out from
the crowd. They are well-composed. They carry no excess baggage.
One of the best photos I've seen was taken many years ago
in New York Central Station (1928) It's quite famous and you've probably seen
it. Sunlight streams in through the windows dominating the scene, while people
mill about the expansive floor in a hustle-bustle atmosphere.
Photographers of yesteryear were
past masters of judging the best exposure for a dramatic shot, without the
benefit of modern gadgetry. I just wonder about that when I hear the death
knell being tolled on the use of film.
We're told that 60% of the income of Kodak UK came from
digital cameras last year, as Kodak announced big job cuts. Immediately, the
media produced a knee-jerk reaction that claimed film is dead. True the public
are totally won over by the short-term gains of the digital camera, but what
about the professionals?
Many studio photographers may well switch to fitting a
digital back on to their Mamiyas, but what about fieldwork? Big shots with view
cameras and 6*9's, not to mention the use of long lenses for wildlife and
sport, will still be dominated by film rather than digital.
Digital cameras are great for the mass market, where shots
are generally taken with the subject a close range. Some of the photos of
flowers that I've seen for example, are quite exceptional. In many cases, using
film for these shots would be beyond most general users because judging the
best exposure would be too difficult.
The public are happiest when they can they can just point
and shoot. The modern digital camera allows them to do this and produce
exceptional pictures of family events, so they're happy. However, put these
same cameras to a stiffer test and film wins hands down. Even the latest, best
and most expensive cameras still fall short of the best that film can produce,
especially where the subject is at a fair distance e.g. most landscapes.
Coming back to old-time photographers, I just can't see
anyone Producing, or rather reproducing the same quality shots of say, Ansell
Adams, using a digital camera instead of film. For Ansell Adams, substitute Man
Ray, or a host of other cult photographers and youll soon catch my drift.
Regarding photos that sell, the type of camera used is
irrelevant when the client looks at the final result. I'm sure that
Michelangelo never crossed swords with Leonardo about who had the better
brushes. It is the masterpiece that counts, not the tools used to produce it.
And yet this epic battle between digital and film cameras is
important because a lot of time and effort can be wasted, trying to produce
shots that sell with equipment that just isn't up to the job.
Without being prescriptive or dogmatic, it seems to me that
any prospective freelance photographer must weigh up the pros and cons of
digital versus film carefully. It is the nature of the photograph being
attempted that should decide the matter rather than personal prejudice.
Another key factor is, of course, the preference of the
client. Where the customer is happy with small digital images then convenience
may suggest using digital. So, for someone who shoots a range of photos it
seems sensible to become conversant with both. Digital and film cameras are
totally different beasts, especially with regard to exposure "rules of
thumb".
After excellent composition shots that sell need perfect
lighting - so the modern freelance photographer should use the best tools,
digital or film to achieve the perfect shot of his chosen subject. That's the
kernel of truth I've pulled out of the splinters of this hoary old chestnut for
you.
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One of a series of articles by Robert Hartness, successful
freelance and author of an hotlinked, flip-over, e-book, published on the web
in October 2004. It offers a step-by-step guide to those on the threshold of
freelance photography and is illustrated with 40+ published photographs.
Acclaimed as a great reference source for serious freelancers More information
and order link - http://www.cashfromyourcamera.com
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